Pirelli advertisements

This project was created for my branding class in my fall 2020 semester. We had to create three different advertisements based off the company of our choice. Pirelli is a European based tire company founded in 1872. They sell high performance tires to both consumers and professional racing teams.The target audience for these buyers are middle aged adults. These adults have a steady income and have extra money to spend on nicer tires.

When designing the ads I wanted to approach it in a way to make the customer feel as if their car will underperform without Pirelli tires. To accomplish this feeling I came up with “everyone needs a good pair of shoes” to make the viewer feel like they are missing out on a necessity for their vehicle. I then placed tires in different essential areas where shoes are located to help assist the wording in each advertisement.