Be Independent

For our final project we had to create advertisements and a campaign based off the company of our choosing. Robinhood is a trading app that was founded back in 2013 and was one of the first trading platforms to have free trades without charging each trade. Robinhoods platform is also very easy to understand and navigate making it a popular app amongst the younger generations.

The purpose of this ad campaign is to get more young adults into investing. The ads focus on key benefits of investing to try and lure the viewers into downloading the app. Some of the benefits include mentioning how well off a person can be and also how planning for your future to get a head start is essential in todays society. Overall the campaign is targeting 18-24 year olds. Since many of them have already thought about investing in the past, it works out for me because all the ads have to do is show them that investing isn’t difficult and everyone should be doing it.